La Riche Directions

La Riche Directions semi-permanent hair dye available in a variety of vibrant shades and colours to suit your personality and style! A 88ml tub is sufficient to dye shoulder length hair once. All La Riche Directions hair dyes can be mixed to create different shades to suit your mood. So why not experiment and find your ultimate colour…

To achieve best results, apply to pre-lightened hair. Better results are achieved on permed or bleached hair. However results will vary depending on the natural porosity of your hair. Don’t worry, we sell bleaching kits too, for both light and dark hair!

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