Dreaming of fiery red hair a la Rihanna or other daring celebs? Look no further than the incredible La Riche Directions Fire Red hair dye, which is perfect for achieving bold red locks that will grab you plenty of attention. This semi-permanent red hair dye will provide lasting radiant colour that is perfect for any type of hair, whether curly or straight, short or long. Dare to wear this intense red hair dye to really make an impression!
La Riche Directions Fire Red semi-permanent hair dye can be worn in a variety of ways. You can add some intense red highlights to your hair, sport a full mane of gorgeous red locks or even mix this hair dye with any of the other colours in the La Riche Directions line to create a hue that’s perfect for you. No matter how you style this colour, you can be sure you’ll feel as incredible as you look!
Each tube contains 88ml of dye and will usually cover shoulder length hair depending on your hair type.
For the best results, apply to hair that has been pre-lightened or treated, which will generally take the dye faster and make it last longer.
La Riche semi-permanent hair dyes are made from natural ingredients, which are guaranteed to be 100% vegan and contain NO ammonia and NO peroxide.
Do not add peroxide to the hair dye.
If you need help or advice on how to use this product, please take a look at our FAQ page.
Please note: Colour swatches shown are on bleached hair.